Has Social Media research killed Traditional Research?

Social media surveys tell you about people who are on-line, have an interest in taking a survey, and/or your product. Traditional surveys do this, plus they tell you about people who aren’t on-line (there are still a few out there) and those who didn’t know about you or who might be interested.


While social media surveys have a place in research and marketing, they will not replace traditional surveys. Traditional surveys reach out to those not looking to fill out a survey and cover a span of demographics (age, sex, race, etc). They also present a picture that is more statistically accurate. This gives marketers the opportunity to truly understand the market better and/or to reach out to new groups and understand the other side of why some have not been interested.