Buzzwords become buzzwords because they strike a cord. While they’re hot, phrases like “win-win,” “think outside the box,” “convenient location,” “free consultation,” all make the user appear to be on the “cutting edge.” But what happens when you are using a buzzword past the expiration date?
You lose clout and become part of the incessant background noise and not the hype buzz you’d wanted. Attorneys are the most egregious over users of “free consultation.” It is hard to get them to think about other ways to say this phrase, but when you do find other ways to invite people to learn more about their rights for free results increase.
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Marketing expert, speaker and author Jeanne Frazer provides tips and hints to improve your marketing efforts.
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