Internet users spend about 4.6 hours a week on social networking, a survey from global market research firm TNS reports, but e-mail is what they use the Internet for most often. The survey found that users spend about 72 percent of their time every week reading and sending e-mails, which accounts for about 4.4 hours of activity.
Checking their Facebook and LinkedIn profiles and related activities takes up about 46 percent of their weekly time. Almost 75 percent say they check their e-mail every day, but fewer than half visit their social networking sites as frequently.
Given these statistics, it makes sense for you to have email as a component of your marketing plan. This may consist of monthly newsletters, coupons, invitations to special events or for free whitepapers or books. If you are not doing email now and need some help, give us a call at (919) 850-0605 or send an email: jfrazer@theexpertspeakers.com.
Tuesday, March 22, 2011
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