SNF Now the Most Expensive Spot

Guest Post from Spots and Dots

The reign of American Idol as the program with the highest spot cost is over. The new king is Sunday Night Football, according to a survey in Advertising Age. And while last year only $10,000 separated Idol from SNF, this year it’s not even close. AdAge says a 30-second spot in Sunday Night Football now costs $545,142 compared to the $340,825 for a similar ad in American Idol’s Wednesday edition.

The rest of the top ten in 30-second spot prices this year, as reported by Advertising Age, are: Modern Family ($330,908); New Girl ($320,940); American Idol Thursday ($296,062); The Simpsons ($286,131); Family Guy ($276,690); The Big Bang Theory ($275,573); 2 Broke Girls ($269,235); and Two and a Half Men ($274,261).