Expert Advice

With the growing influence of social media and new ways to communicate, it is getting harder for your voice to be heard above the chatter. To succeed, you must not only be heard but believable. This begins with positioning yourself as an expert. Here are a few tips that might help:

1. Choose the one thing that you do best and are passionate about and build on that strength. If you are a marketer and your passion is branding, focus on that. If your business is local, start by targeting your efforts close to home.


2. Talk about your passion to everyone who will listen. Okay, this should not be the only thing you talk about at holiday parties, but have an elevator speech ready to use when someone asks what you do!


3. Participate in online conversations related to your topic. Follow other bloggers or news sources and comment on their stories (make sure you include your website URL in your response); contact local radio and TV stations and offer to comment on news stories; submit commentary or offer to be interviewed by reporters. Check out the website HARO.com (Help a Reporter Out); this is a good way to get quoted as an expert.


4. What is your Google "footprint"? Will people find you when they search? Press releases and social media like LinkedIn (a business must), Facebook, Twitter, Picassa, Flickr, having a website URL with your name (even if it redirects to your bio page on your business site), and creating a Google Profile all increase your footprint and make it easier for others to find you online.


5. Start a blog. Make sure you add new content at least a couple times a week. Even if no one reads the blog at first, it helps get you “found” by the search engines and gives you another place to post relevant content. If you don’t feel you have time to blog, guest blog for others. Note that it makes sense to secure a URL related to your passion and use this on your materials.


6. Write a book or produce a video. Both are great ways to add credibility and position you as an expert.

Building yourself as an expert in the eyes of the public is not an overnight process. It does take time and effort, but keep at it and you will be surprised at the results! Let us know what you have done to distinguish yourself and become more visible to colleagues and the public.

Jeanne Frazer | Marketing Speaker Author

Jeanne Frazer and her team of speakers have significant experience speaking and writing on a variety of marketing, management, and motivational topics. Our passion is helping the underdog succeed without breaking the bank. This is reflected in the workshops and seminars we conduct across the U.S. on topics including public relations, integrated marketing, branding, niche marketing, strategic planning and various management and motivational topics. These sessions have been presented to law firms, associations, and education groups, among others. We also work with clients to create and present custom seminars or workshops to meet their specific needs.

Why The Expert Speakers? Our speakers will:

1. Motivate and inspire individuals and businesses to discover their strengths - the "core truths" about who they are.
2. Teach you how to refocus on high value activities that get results, whatever your budget level.
3. Make marketing and management concepts easy to understand and implement.

In addition to speaking engagements and writing marketing focused articles, books and other materials, we offer marketing coaching and mentoring services to small and mid-sized businesses, and service professional practices looking to expand and grow the skills of their managers and staff. Contact us today at 1.919.850.0605 to learn more or watch our video now.