Spreading the Word

Do you have an upcoming event or seminar planned and you need to get the word out? It can be a challenge to get the news of your event in front of folks who might be interested in attending. This is especially true if your budget is limited! So, what are some options for garnering attention?

1.      Good old-fashioned press releases can still be very effective – if the media happens to pick yours up. Some newspapers do have event calendars and will include your event there. Note that some papers will only publish free events at no charge; expect to pay if you want your fee-based event included.

2.      Online PRs geared toward SEO are also an option—though these generally have a price attached to them based on the topic and distribution.

3.      Add the seminar to your Events page on Facebook and post about it (free). Ask fans to tell their friends. If you have the budget, run ads in Facebook targeted at the demographic you are trying to reach.

4.      Include your event on your website with the appropriate keywords and make it easy to register. Then include a link to the page in your e-newsletter in a short article with details about the session.

5.      Find a group whose members would have interest in the topic and ask them to promote it to their members. (LinkedIn is a good place to search for groups.) Optionally, partner with someone else whose interests are similar.

6.       Add the event to meetup.com.

We know how hard it can be to get news of your event in front of the right people, but keep trying! You may have to test several channels to find what works best for you. If you have found a great solution, we'd love to hear from you. Good luck!

Post Seminar Engagement

We’ve all been there. You attend a great session with a great speaker and walk away feeling like you’ve been empowered—eager to get back to the office and put your newfound learning to work. Then reality crashes in and when you get back to thinking about the seminar it’s three weeks later and you’ve forgotten much of what you learned.

As a speaker, there are some things you can do to help your audience avoid that post-seminar letdown and remember you favorably. Consider the following:

Jeanne Frazer | Marketing Speaker Author

Jeanne Frazer and her team of speakers have significant experience speaking and writing on a variety of marketing, management, and motivational topics. Our passion is helping the underdog succeed without breaking the bank. This is reflected in the workshops and seminars we conduct across the U.S. on topics including public relations, integrated marketing, branding, niche marketing, strategic planning and various management and motivational topics. These sessions have been presented to law firms, associations, and education groups, among others. We also work with clients to create and present custom seminars or workshops to meet their specific needs.

Why The Expert Speakers? Our speakers will:

1. Motivate and inspire individuals and businesses to discover their strengths - the "core truths" about who they are.
2. Teach you how to refocus on high value activities that get results, whatever your budget level.
3. Make marketing and management concepts easy to understand and implement.

In addition to speaking engagements and writing marketing focused articles, books and other materials, we offer marketing coaching and mentoring services to small and mid-sized businesses, and service professional practices looking to expand and grow the skills of their managers and staff. Contact us today at 1.919.850.0605 to learn more or watch our video now.