We’ve all been there. You attend a
great session with
a
great speaker and walk away feeling like you’ve been empowered—eager
to get back to the office and put your newfound learning to work. Then reality
crashes in and when you get back to thinking about the seminar it’s three weeks
later and you’ve forgotten much of what you learned.
As a speaker, there are some things you can do to help your
audience avoid that post-seminar letdown and remember you favorably. Consider
the following:
- Create a Facebook Group and invite attendees to join to continue the discussion online. Groups can be open (anyone can see
content) or closed (limited access).
- Send a follow up e-mail with a link to the materials or reminder tips from the session.
- If the number of attendees is manageable, send handwritten thank you notes with brief reminders outlining the top points of
the session. You might include a logo item with a salient message as a reminder.
- Make sure to include your Twitter handle,
Facebook info, e-mail and blog address (encourage RSS) so attendees can
easily contact you and learn more. Click on the icons below for ours!
Giving your audience a variety of options to contact you and
get follow up information will encourage them to continue down the learning
path that started in your session. It will also keep you top of mind so they
may refer you to their friends and business associates when they need a speaker
or business partner. Engaging and continuing the discussion lets attendees know
you care and that they are important to you.
If you have any questions or need a management, marketing or
motivational speaker for your next event, please e-mail us at
info@theexpertspeakers.com or call
Jeanne Frazer at 919.850.0605.
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