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Monday, August 22, 2011

CRM & Marketing Series: Part 1 | Why Market to Current Customers?

That’s a great question. The best answer I can give you is that it costs 3-8x more to acquire a new customer than to retain an existing one. In today's competitive marketing environment, business owners and managers need every advantage they can get. Customer relationship management and marketing (CRM&M) keeps your business on the top of the mind of your customer. By doing so, customers are more likely to buy again, or upgrade to the next level, and the ‘reminder’ encourages them to be your advocates, and can generate referrals as your current customers recommend you to their friends and families.

There are both newer and tried and true methods you can utilize to stay top of mind with your customers. The channels you use will vary depending on your audience and what products or services you provide. Here are a few of our favorites:

1. Newsletters – newsletters are a popular way to educate and interest your clients. You may want to alternate printed and email versions. Read the full article...

1 comment:

  1. Yes Customer relationship management (CRM)marketing (CRM&M) keeps your business on the top of the mind of your customer.

    ReplyDelete

 

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