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Tuesday, August 30, 2011

CRM Marketing Series: Part 2 | Relationship Building

In our recent article, To CRM or Not to CRM? Why Market to Current Customers? we challenged you to look at your business and evaluate how your company approaches relationship building and how well your employees build those relationships. We wanted to follow with more tips to make your CRM&M work for you!

Tip #1: Our favorite reminder—avoid the hard sell! If you communication is always about your business and products, people will tune out.

Tip #2: Let your personality shine through. Read the full article

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